The Bluestone Equity Partners private investment firm has struck a three-year deal with the USA Archery national body, running through the 2028 Los Angeles Olympics.
Through an agreement announced today, Bluestone becomes the sleeve sponsor for USA Archery, with its branding to be present on the sleeves of all official team jerseys (both for matches and at training).
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This represents the first such official sports sponsorship for Bluestone.
The firm's founder and managing partner, Bobby Sharma, is a former USA Archery director, serving from 2021 to 2024.
At the Paris 2024 Olympic Games, the US won two archery medals, both courtesy of Brady Ellison.
Bluestone, meanwhile, closed its inaugural $300 million growth equity fund – focused on the global sports, media, and entertainment industry – in early 2023.
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By GlobalDataSharma spent nine years at basketball's NBA, from 2002 to 2011, as the vice president and general counsel of the NBA Development League.
He then spent the 2011 to 2015 period as the global head of basketball and strategic initiatives at sports and entertainment heavyweight IMG, before taking a position as the chair of the Blue Devil Holdings investment firm in 2015 until earlier this year.
Sharma is also a founding member of NextGen Venture Partners and of Electronic Sports Group. At the same time, between 2019 and 2021, he was the chief executive of Soccerex, the soccer business events management firm.
