Tokyo, Japan – Nippon Television Network Corporation (NTV) of Japan have reached an agreement with Traffic Sports Marketing to broadcast on terrestrial television Copa America 2007 in Japan.

Copa America 2007 will be held in Venezuela from June 26 to July 15, 2007 and following on the success of the 2004 tournament, is expected to be broadcast in more than 170 countries this year. First played in 1916, Copa America is one of the world’s oldest national team competitions and features some of the world’s best national teams, with 3 participating countries having won 9 World Cups; Brazil (5 times), Argentina (2 times) and Uruguay (2 times). This year, Mexico and U.S.A. will join all 10 countries in South America to determine the champion of one of the world’s most exciting and competitive soccer competition.

Jean Marc Schwartzenberg, Director of International Business, Traffic Sports Marketing commented “we are very happy to have reached an agreement with NTV, one of our long-standing partners in Japan. We are confident that their coverage of Copa America will give the tournament the visibility it deserves“.  “We are honored to be able to broadcast COPA AMERICA 2007, one of the most prestigious soccer tournaments in the world.  We hope to show the soccer fans in Japan the true excitement of this tournament”, said Yoshio Nakayama, the Deputy Director General, Sports, Sports & Infotainment, of Nippon Television Network.

Total Sports Asia, exclusive representative of Traffic Sports Marketing in Asia brokered the deal. “We have been working with NTV for many years on such prestigious soccer properties as Copa Libertadores and Copa Sudamericana, and are extremely excited at the opportunity of extending this partnership to include Copa America 2007”, said Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia.