The International Skating Union (ISU) governing body has announced a new strategic partnership with professional services firm Deloitte.
Through the collaboration, Deloitte will act as ISU’s strategic partner, working alongside the federation to “strengthen its digital ecosystem and enhance fan experience.”
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The tie-up is part of the ISU’s long-term Vision 2030 strategic plan to transform the sport.
Jae Youl Kim, ISU president, said: “Vision 2030 is about transforming how we grow and present our sports, and we are delighted that Deloitte will be joining us on that journey – making these sports more dynamic, engaging, and accessible for future generations of fans, while remaining true to our values.”
John Tweardy, Deloitte global sports leader, and Bernard Sinnaeve, Deloitte Switzerland sports leader, added: “We are excited to support the ISU’s Vision 2030. Our partnership will focus on providing strategy and technology services to accelerate digital transformation and strengthen fan engagement, combining local expertise with global delivery.
“Our goal is to help the ISU build for the future, and we look forward to a successful collaboration.”
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By GlobalDataThe partnership was announced at ISU’s Home of Skating venue, on the sidelines of the Winter Olympics in Milano Cortina, which got underway with skating action on the ice on Friday.
The ISU’s Vision 2030 strategy aims to grow skating globally through innovation and increase engagement with a fan base claimed to be around 330 million.
Deloitte has relationships with several major international sports organisations and recently extended and expanded its commercial tie-up with the McLaren Formula 1 motor racing team.
The company is now an official transformation partner of the entire McLaren Racing organization as part of a multi-year agreement.
Deloitte’s most notable sports tie-up is with the International Olympic Committee as a worldwide partner of the major sporting event.
The firm is the games technology integration partner for the Olympic Games, the Paralympics, and the Youth Olympics.
Deloitte is also the official services provider for the LA 2028 games as part of a seven-year sponsorship deal with the Los Angeles 2028 organizing committee.
