The Professional Fighters League (PFL) mixed martial arts franchise has unveiled a multi-year broadcast tie-up in France with RMC Sport.
Through a significant deal unveiled today, RMC will cover all PFL live events across France, Monaco, Andorra, Luxembourg, and Switzerland.
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This continues an existing relationship between the two parties that began in 2021, was extended in 2022, and then entailed the French broadcaster airing the PFL playoffs in 2023.
The new tie-up between those two parties gets underway on February 7 (Saturday), with a PFL Road to Dubai card set to feature a trio of French contestants.
The series' live action will be distributed across linear, digital, and social media platforms, while RMC – owned by Altice Group – will also create its own content to support the live product. This latter element will include "behind-the-scenes access, fighter storytelling, and PFL highlights."
In addition, the broadcaster will produce marketing campaigns, promotional activations, and long-form films to maximize the series' appeal in France.
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By GlobalDataSaturday will see the PFL Lightweight World Champion, Usman Nurmagomedov, take on Alfie Davis.
John Martin, PFL's chief executive, has commented: "French MMA fans have proven time and again that they’re one of the best in the world. We have a roster of incredible talent, regularly visit the largest cities across the country, and we now couldn’t be more pleased to partner once again with RMC Sport, a staple of sport in the country."
Yacine Touileb, the director of content and partnerships at RMC Sport, added: "This partnership perfectly illustrates RMC Sport’s DNA: broadcasting the biggest national and international competitions, supporting the emergence of French talent, and offering fans a premium editorial experience. We are proud to secure the long-term return of the PFL across our channels.”
This French broadcast agreement for PFL follows on from the promotion announcing a tie-up with Chinese sports streaming platform Migu earlier this month.
Late January, meanwhile, saw PFL sign a multi-year media rights agreement with FSM Rights, a division of major US network Fox Corporation, across Mexico and Central America.
A key focus for PFL is now to secure a new media rights deal in the US, with the promotion’s existing agreement with sports network ESPN expiring later this year.
