The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new media rights agreement with Chinese sports streaming platform Migu.
Through the exclusive deal, the service will broadcast 24 PFL live events and programming across the region. Migu will also license original content and PFL archival programming.
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Migu’s coverage will begin with the PFL Road to Dubai event on Saturday (February 7).
The platform will air all 16 PFL global events live in 2026, with the Dubai event to be followed by PFL Madrid in March, before two shows in the United States – PFL Pittsburgh and PFL Chicago.
In addition to the 16 global events, Migu viewers will be able to watch eight international events across MENA and Africa.
Migu will also host a dedicated PFL channel page featuring live broadcasts, localized content, frequent updates, interactive games, and a multi-angle viewing experience.
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By GlobalDataJohn Martin, the PFL CEO, said: “China is one of the most important growth markets for mixed martial arts, and our partnership with Migu represents a major step forward in bringing the Professional Fighters League’s product to fans across the region.
“With Migu’s unmatched digital reach and innovation, we’re excited to showcase elite MMA talent and compelling storytelling to a rapidly growing and passionate fanbase in China. This collaboration underscores our commitment to expanding the global footprint of the PFL and the sport of MMA.”
The agreement enhances Migu’s MMA offering as the sports content platform also holds rights to the premier UFC promotion.
Migu has developed a roster of premium rights partners that includes the Olympics, FIFA World Cup, English Premier League, Spanish LaLiga, Chinese Super League, and basketball’s NBA.
Last month, the streaming service renewed its deal with women’s tennis’ elite WTA Tour for the 2026 season.
Migu claims to have 1 billion users, with coverage of more than 9,000 sports events throughout the year.
For PFL, meanwhile, the deal represents a second key broadcast deal in as many weeks after agreeing a multi-year agreement with FSM Rights, a division of major US network Fox Corporation, across Mexico and Central America.
A key focus for PFL is to also secure a new media rights deal in the US, with the promotion’s existing agreement with sports network ESPN expiring later this year.
In a recent interview with GlobalData Sport (Sportcal), Martin, who was appointed as CEO in July last year, stated that agreeing a new deal in PFL’s home market is his “biggest priority” this year.
ESPN has agreed several renewals with PFL since initially acquiring rights in 2019, with the most recent extension – a multi-year agreement – struck in 2023.
The broadcaster, however, recently lost rights to UFC, with media giant Paramount securing a blockbuster seven-year, $7.7 billion agreement, putting ESPN in danger of potentially losing two MMA properties if a renewal with PFL isn’t reached.
PFL has seen a significant change to its senior leadership team in recent months, with founder and chair Donn Davis departing from his long-standing role with the promotion in late January.
This coincided with the organization revealing the completion of a capital raise, with existing investors Knighthead Capital and 885 Capital taking control.
Davis’s exit came just a week after long-serving executive Peter Murray, who transitioned away from the chief executive role in 2025 to lead the organization's international business, stepped away entirely.
