UFC, the major mixed martial arts promotion, has struck a new multi-year broadcast deal in Vietnam with streaming platform FPT Play.
Under the agreement, the OTT platform becomes the exclusive media rights distributor for UFC events in the country.
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The agreement was brokered in conjunction with global sports marketing agency IMG.
FPT Play, part of FPT Telecom, a subsidiary of Vietnamese telco FPT Corporation, will exclusively broadcast live all UFC Numbered Events and Fight Nights starting with UFC 324: Gaethje vs Pimblett on Sunday (January 25).
FPT Play will broadcast UFC events with Vietnamese-language commentary.
In addition to live events, FPT Play’s coverage will feature original programming such as the UFC Countdown, UFC Connected, and Road to UFC shows.
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By GlobalDataThe partnership will cover multiple distribution platforms, including terrestrial TV, cable, satellite, IPTV, OTT, mobile, public screening rights, and social media channels within Vietnam.
Kevin Chang, UFC senior vice president and head of Asia, said: “We are thrilled to usher in a new era of UFC engagement in Vietnam. With local talent continuing to emerge, Vietnam has become one of the most passionate MMA markets in the region.
“Together with FTP Play, we look forward to delivering unparalleled access to fans
Meanwhile, UFC has also renewed and expanded its sponsorship deal with Total Wireless, which will continue to serve as the promotion’s official wireless partner in the United States.
The expansion will see Total Wireless becoming the exclusive broadcast headset partner of UFC.
The company will own the branding of the UFC broadcast headsets worn by commentators for all UFC events, marking the first time a partner has been integrated into this broadcast-facing asset for UFC.
Total Wireless will continue to receive prominent brand placement inside the Octagon at all Numbered Events and Fight Nights in the country, as well as Dana White’s Contender Series, and The Ultimate Fighter reality series.
In addition, Total Wireless will serve as a presenting partner for selected future Numbered Events as UFC begins its lucrative, long-term broadcast partnership with Paramount in the United States, starting with UFC 324 at T-Mobile Arena in Las Vegas.
Beyond the Octagon, the firm will integrate UFC athletes and talent within its marketing to engage with fans.
As part of the expanded partnership, Total Wireless customers will gain access to exclusive UFC fan experiences throughout the year, while the company will have a presence within UFC’s digital ecosystem.
Total Wireless will also collaborate with the UFC Foundation, the promotion’s charitable arm.
The two parties initially partnered in January 2025.
