Photography company Getty Images will continue as the official photographic agency of motor racing’s prestigious Formula 1 (F1) after landing a multi-year partnership renewal with the top-tier series.
The multi-year extension will see Getty’s motorsport photographers and editors continue their coverage of F1 races, as well as its Formula 2, Formula 3, and F1 Academy support series, and the Porsche Supercup races.
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The renewal builds on the pair’s official partnership, which started in 2021.
Last year, Getty’s team travelled globally to capture key moments at all race weekends on the F1 calendar, including unique behind-the-scenes access to the paddock and trackside.
Michael Heiman, Getty Images’ vice president of global sport, has said: “For 30 years, Getty Images has been at the forefront of innovation in sports photography, and our motorsport specialists continue to set the standard for creativity and speed in capturing the racing action.
“We’re proud to continue partnering with Formula 1 to showcase the thrill of this incredible sport through visuals, and deliver iconic moments to customers, media and fans worldwide in near-real time via our unparalleled distribution platform.”
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By GlobalDataThe renewal consolidates Getty’s portfolio of sport partnership, which includes professional wrestling promotion World Wrestling Entertainment, basketball’s NBA and WNBA, baseball’s MLB, ice hoc key’s NHL, world soccer’s FIFA, US soccer’s NWSL and US Soccer federation, golf’s PGA Tour, the WTA tennis tour, the International Cricket Council and Cricket Australia governing bodies, motor racing’s Nascar, and the Olympic Games.
F1, meanwhile, has been consolidating its commercial portfolio in the run-up to the 2026 season, which starts with the Australian Grand Prix in March.
In November, the series announced a collaboration with video games developer Epic Games centred around its popular Fortnite game to secure younger audiences, while efforts to capture the youth market have seen new content collaborations with media giant Disney, Hot Wheels, and popular YouTuber Amelia Dimoldenberg.
November also saw F1 renew its long-standing partnership with Dutch brewing giant Heineken as part of a multi-year deal, while reaffirming its commitment to its F1 Academy all-female circuit.
Last month, F1 hired Jack Peters from English soccer club Chelsea as its new head of brand. He has experience across fan engagement, brand management, and global partnerships, which will be key to F1 as it seeks to continue its global growth.
