The ATP, the organizer of the top men’s tennis tour, has extended its long-standing digital partnership with Indian digital services and consulting company Infosys.
Under the three-year renewal, Infosys will continue as the ATP’s digital innovation partner through 2028, retaining brand exposure across the tour’s digital platforms, which is claimed to have delivered 2.9 billion views across social channels and 549.4 million website page views in 2025.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As part of the new deal, the pair will create a bespoke content series this year, showcasing tennis data, insights, and match statistics as the tour looks to increase fan engagement.
Chris Dix, ATP’s chief technology officer, said: “Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions.
“As data becomes increasingly central to how we operate, we’re excited to use Infosys’s expertise to deliver more in-depth and innovative experiences for our players and fans.”
Infosys has been a technology partner of the ATP since 2015 and has been key in developing the ATP’s digital assets and infrastructure, including ATP PlayerZone, ATP Stats Leaderboard, ATP Second Screen, and the ATP app.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe pair last renewed their agreement in March 2024, with the ATP stating the partnership would focus on AI innovations and data to personalize fan and player experiences.
Last year, the pair launched an upgraded version of Carbon Tracker, the sustainability initiative to help players measure and reduce their travel emissions on tour, with players collectively offsetting 585 tonnes of carbon in 2025 alone through the scheme.
Their latest innovation push has been to introduce Ally, an Infosys Topaz-powered AI chatbot, designed to engage fans worldwide through real-time insights, answering questions on match statistics, tournament draws, schedule, and others.
Sumit Virmami, chief marketing officer of Infosys, said: “With Infosys Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers.
“Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bring the joy of tennis closer to millions around the world.”
Along with the ATP Tour, Infosys is the digital innovation partner of the Australian Open and French Open grand slam tournaments via agreements with Tennis Australia and the French Tennis Federation governing bodies, respectively. Both of those deals are due to end this year.
The company also has a three-year partnership in place with Formula E, the all-electric single-seater motor racing series, struck in May 2024 that focuses on the areas of fan customer data, in-race insights and statistics, and sustainability data management.
The ATP, meanwhile, has been expanding its commercial portfolio over the past two months, after naming former Premier Padel boss Eno Polo as its new chief executive to succeed Massimo Cavelli, who stepped down last June.
In November, the tour landed a global content collaboration with Swedish audio streaming giant Spotify, focusing on original programming and fan engagement, and renewed its title sponsorship deal covering the season-ending ATP Finals tournament with Japanese materials manufacturer Nitto Denko through 2030.
Last month saw the ATP renew its long-running tie-up with luxury watch brand Rolex, which remains the tour’s official timekeeper, and land a new partnership with the merchandising arm of hospitality firm Levy UK + Ireland to launch a new online retail platform.
