Sweden's Artemis SailGP sailing team has announced a new sponsorship deal with cryptocurrency news and media brand Sandmark.
Through a tie-up unveiled today, Sandmark joins the Swedish team, who will make their SailGP debut this coming weekend, in Australia, as the 2026 season gets underway, as an official partner.
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The brand claims to be "supporting Artemis SailGP in its pursuit of innovation, speed, and performance, at the forefront of racing."
Artemis Racing was unveiled as a new SailGP outfit last September, as the 13th SailGP team.
The team is being led by chief executive Iain Percy, a former Olympic gold medallist who was team manager at Artemis Racing during the side's various campaigns in the high-profile America's Cup competition (including in 2013 and 2017).
Artemis was added to the other two sides to have been added to the SailGP ranks last year, representing Italy and Brazil.
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By GlobalDataPercy has now said: "Partnerships like this help us connect with audiences who share our passion for innovation and excellence, and we look forward to showcasing this collaboration as we prepare to compete in the championship."
The first race of the 2026 SailGP campaign will take place in Perth, Western Australia, on January 17 and 18.
December saw SailGP reveal strong viewing figures for the 2024-25 campaign.
The 12-race campaign generated a cumulative global viewership of 215 million, up from the 193 million it drew in the 2023-24 season.
