The Four Hills ski jumping competition will continue to be marketed worldwide by Infront through the 2029-30 season, after the international sports marketing agency announced a new agreement with the DSV and ÖSV, the national ski bodies of Germany and Austria.
The four-year extension covers both the men’s events and, for the first time, the women’s Four Hills Tournament starting in the 2026-27 season.
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Infront first began marketing the Four Hills, covering sponsorship and advertising rights, on behalf of the DSV and ÖSV at the beginning of the 2010-11 season, and its present four-year deal was not due to expire until this year.
This marks the fifth early extension since the cooperation began over a decade ago.
The Four Hills takes place in Oberstdorf and Garmisch-Partenkirchen in Germany, and Innsbruck and Bischofshofen in Austria.
Separately, Infront handles the distribution of global media rights to the Four Hills events in Germany through a contract with the DSV that expires in 2026.
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By GlobalDataHansjörg Jeserznik, managing director of Infront Austria, said: “The partnership with the DSV and the ÖSV has grown over the years and proven to be a strong and trustworthy foundation for further developing and presenting the Four Hills Tournament internationally.
“Moving forward together once again creates space for exciting innovations that will enrich the event for both spectators and partners alike.”
Meanwhile, Infront has also unveiled LaVita as the presenting sponsor of the Four Hills Tournament from the 2025-2026 season through to 2029-2030.
After serving as a main sponsor last season, the company has now expanded its partnership with the competition.
As presenting sponsor, LaVita will have visibility across the entire series in “key broadcast-relevant environments.”
LaVita’s branding will also be on athletes’ bibs during the Epiphany Jump in Bischofshofen, one of the most high-profile competitions in global ski jumping.
Previous presenting sponsors of the Four Hills Tournament in recent years have included online sports betting company Bet-at-home and Polish sportswear manufacturer 4F.
Other major sponsors of the competition are Bauhaus, Veltins, Hormann, and Liqui Moly.
Infront also recently agreed a deal to continue distributing all media and sponsorship rights on behalf of the Badminton World Federation (BWF) after extending its exclusive agreement for another eight years.
