German workwear brand Engelbert Strauss has announced new partnerships with English Premier League soccer clubs Everton and Fulham.
The company will serve as the official workwear partner for both teams.
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Strauss will receive prominent visibility across Everton’s Hill Dickinson Stadium on matchdays, including LED perimeter boards and big-screen branding, as well as exposure across the club’s online and social media channels.
The partnership with Fulham will see Strauss’s branding featured across the club’s LED platforms, debuting at the west London outfit’s home match against Nottingham Forest tonight.
Henning Strauss, CEO and chief brand officer at Strauss, said: “For the past two years, we have been intensifying our international expansion and realigning our sponsorship portfolio accordingly.
“Partnering with Premier League teams like Everton and Fulham makes perfect sense in this respect.”
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By GlobalDataStrauss expands its presence in the Premier League after partnering with Liverpool last year, in what was claimed to be the first of its kind in the English top-flight.
Strauss’ other soccer partnerships include several German Bundesliga clubs, the UEFA Europa League and Conference League, Los Angeles Football Club, and the Mexico national team.
Outside of soccer, it is an official partner for Major League Baseball and for the NFL in Europe.
The deal with Strauss adds to Everton’s major commercial agreements this year, which include the stadium naming rights partnership with Hill Dickinson and founding partner deals with Pepsi, Budweiser, Castore, Aramark, Seat Unique, and Christopher Ward.
