Heavyweight UK pay-TV broadcaster Sky has extended its rights to the Masters, the iconic US golf major, in a multi-year contract renewal.
Through a deal unveiled today, Sky will continue as that tournament's exclusive broadcast partner in the UK and Ireland.
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The agreement will see close to 20% more live coverage on Sky from the tournament, the broadcaster has stated, including a specific, dedicated feed from the famous Amen Corner, as well as from featured groups.
Earlier this year, Sky's UK coverage of the 2025 Masters – specifically the final day – contributed to its most-watched day in history. A peak audience of 1.85 million was viewing as Ireland's Rory McIlroy ended an 11-year wait for a fifth major victory by winning at the iconic Augusta National Golf Club in Georgia – becoming the first-ever European to win a career Grand Slam (winning all four majors at least once) in the process.
Sky has exclusively aired the Masters for UK and Irish golf fans since 2020, with the last renewal between the two parties having come in early 2022.
Next year's tournament will take place between April 6 and 12.
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By GlobalDataJonathan Licht, Sky's chief sports officer, has said: "We’re delighted to extend our long-standing partnership with the Masters tournament and Augusta National Golf Club, further cementing Sky Sports as the home of golf in the UK and Ireland."
In terms of broadcast activity around the Masters, in mid-September, Amazon Prime Video, the streaming service of the e-commerce giant, was announced as joining the stable of domestic rights partners for the event.
The deal, struck with the Augusta National Golf Club, will see Amazon Prime stream two additional hours of first-and-second-round coverage on Thursday and Friday of Masters week, complementing coverage by long-time broadcasters CBS Sports and ESPN.
Sky, meanwhile, most recently bolstered its golf coverage earlier this month, after renewing its long-standing partnership with the Ladies European Tour (LET) for another five years.
The new agreement sees Sky Sports continue its exclusive coverage of all LET tournaments through 2030, with the deal also covering the next three editions of the flagship Solheim Cup teams competition between Team Europe and Team USA.
Overall, golf is one of the key sports for Sky, which covers all four men’s major events each year, all five women’s majors annually, as well as US golf’s top-tier PGA Tour and Europe's DP World Tour.
