Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has launched a request for proposals (RFP) process for betting and data rights to its competitions over the next five seasons.
The contract on offer will commence with the 2026-27 campaign and run through the 2030-31 season.
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The process officially went live yesterday (December 16), with a deadline of January 23, 2026, set for proposals to be submitted.
In total, three packages are on offer: Package 1 covers streaming rights and data of matches for the sports betting sector, Package 2 covers data of matches for the media sector, and Package 3 is for virtual betting of matches.
All three packages will provide rights in international markets.
The rights include all matches played in the top-tier EuroLeague and secondary EuroCup competitions.
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By GlobalDataIn the previous 2022-2026 cycle, rights were held by IMG Arena, the betting and sports data firm recently acquired by sports technology heavyweight Sportradar.
Meanwhile, Euroleague Basketball has hired consultancy firm Acento to advise on public affairs and to "reinforce its institutional positioning" ahead of the imminent arrival of the National Basketball Association (NBA) in Europe.
Global basketball governing body FIBA publicly outlined plans for its collaborative NBA Europe project last week, with secretary general Andreas Zagklis reaffirming his belief in the project and pointing to October 2027 as a potential launch date.
According to the El Confidencial publication, Euroleague Basketball is seeking to use the consultancy to protect its two main sources of income: television and sponsorships.
A key task for the Euroleague will be to convince major clubs like Real Madrid and Barcelona to renew their licenses, which expire in 2026.
Acento already has experience in similar situations, since it has been advising Spanish soccer's LaLiga since 2022, when the European Super League project began to take shape and become a threat.
