UK sportswear brand Castore has been unveiled as the new kit supplier for Warwickshire County Cricket Club and the Birmingham Phoenix franchise from the short-form The Hundred competition.
Castore will serve as the official technical kit partner of the men’s and women’s teams for both sides for the 2026 season and beyond.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The brand will provide playing kit, training kit, and travel wear, for the Warwickshire teams in the County Championship and One Day Cup, as well as the Birmingham Bears men and women in the T20 Blast, and Birmingham Phoenix men and women, in a deal which runs to the end of 2031.
Castore will oversee kit manufacturing for all Bears and Phoenix teams, as well as providing the Edgbaston retail store with all technical wear for supporters to purchase.
Sports apparel company PlayerLayer was Warwickshire's last kit supplier, while Birmingham Phoenix's kits were previously supplied by US brand New Balance.
The agreement makes Birmingham Phoenix the first The Hundred franchise to agree a deal with a kit supplier for 2026 (the first year of part-private ownership for the franchise, which is now 49%-owned by the US' Knighthead Capital Management).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataWarwickshire and the Phoenix predominantly play their matches at the Edgbaston Cricket Ground.
The deal enhances Castore’s presence in cricket, with existing partnerships with the England and Wales Cricket Board, New Zealand Cricket, and several English first class counties.
Birmingham Phoenix will enter the 2026 season under a new ownership structure with Knighthead Capital Management joining the club as minority investors.
Adam Lowe, commercial director at Warwickshire County Cricket Club, said: “Castore’s innovative approach to kit design and manufacturing made them a very attractive brand to partner with and we are thrilled to be able to announce this long-term agreement today.”
