The Parts Europe automotive equipment retailer has extended its deals as a partner of motorcycling's Motocross World Championship (MXGP).
Germany-based Parts Europe – through its specialist motorcycling clothing and apparel brand Thor – has struck a multi-year renewal with MXGP through the Infront Moto Racing arm of that heavyweight sports marketing agency.
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Infront Moto Racing has said that Parts Europe, through Thor, will "continue to bring premium racing gear, innovation, and rider-focused support" to MXGP.
The extension has been unveiled with the 2026 MXGP season set to begin in late February, with the destination of that season-opening race yet to be announced.
In total, 20 rounds are scheduled, with the final event of the campaign set for Darwin, Australia, in late September.
Parts Europe's MXGP sponsorship for the 2025 season – which ended on September 21 – was valued by GlobalData Sport at $0.48 million.
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By GlobalDataOther commercial partners for the 2025 campaign included well-known motorsport brands such as Liqui Moly, Pirelli, Dunlop, KTM, and Yamaha.
The series' primary sponsor for this year, meanwhile, was Monster Energy.
Infront Moto Racing has a commercial rights distribution deal in place with the FIM global motorcycling governing body through 2036.
