The International Cricket Council (ICC) governing body has sold media rights in Pakistan, covering all its major events through 2027, to state broadcaster PTV and streaming platform Myco.
PTV and Myco have, between them, secured Pakistani broadcast and digital rights to the next two years of ICC events – PTV will air the action on linear TV alongside Myco and Geo Super, while Myco now holds digital rights, and will now work alongside platforms such as Tamasha, Tapmad, and ARY Zap.
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In total, the two-year cycle features eight major ICC events, five men's and three women's, including the Men's T20 World Cup early next year, the Women's T20 World Cup (also to be held in 2026), and the Men's Cricket World Cup the following year.
Pakistan is not currently scheduled to host action from any of these tournaments, having put on several games from the ICC Men's Champions Trophy earlier this year (the UAE staged all of India's fixtures from that tournament due to that team refusing to travel to Pakistan, given the geopolitical climate of the last year).
A tender for these rights (alongside similar packages in Bangladesh and Sri Lanka) was launched in late August.
Indeed, this announcement follows soon on from Sri Lankan pay-TV broadcaster Dialog TV being unveiled as the partner in that country for ICC event action, with that deal running through January 2028.
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By GlobalDataAside from in Sri Lanka, Bangladesh (the only market without a deal in place next year, now), and Pakistan, the ICC's other major broadcast rights deals in the various cricket-loving markets are all mostly long-term affairs.
In Pakistan, rights for the last 16 months or so have been held by PTV and Tower Sports through a March 2024 tie-up.
Sanjog Gupta, chief executive at the ICC, has now said: "We look forward to deepening our long-standing relationship with PTV, and to working closely with Myco and other digital partners. Our focus will continue to remain on deepening and widening fandom for the sport in Pakistan by elevating the athletic spectacle of the ICC events and delivering enhanced viewing experiences.”
At the last major ICC event, the 2025 Women's Cricket World Cup, Pakistan failed to make it through to the knockout stages following rain affecting a number of their group-stage fixtures (which had to take place in Sri Lanka due to the team not being allowed to play in India, the appointed host country).
Aaliya Rasheed, PTV's executive director for sports, added: "With the dedicated efforts of the entire PTV team, this partnership underscores our dedication to strengthening the national broadcast landscape and ensuring that cricket fans can enjoy uninterrupted coverage of the sport’s biggest global moments. We are proud to play a central role in bringing ICC tournaments to every household in the country.”
In August, PTV struck a significant rights deal covering events organized by the Asian Cricket Council (ACC) regional governing body.
The network will cover all ACC tournaments – men's and women's, as well as under-19 events and the Emerging Asia Cup – through 2027.
The Pakistan Cricket Board's domestic partners, meanwhile, include both Tower Sports and the ARY network.
