CMA CGM, the French transportation and shipping company, will remain the front-of-shirt sponsor of French soccer’s Ligue 1 side Olympique de Marseille (OM) until at least 2028 after renewing its contract.
CMA CGM branding has featured on the front of all Marseille shirts, including the women’s and youth teams, since the 2023-24 season, when the company replaced online car retailer Cazoo, which only held the designation for one season.
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Under the renewal, the company will retain visibility within the Orange Vélodrome stadium, at the team’s Robert Louis-Dreyfus and OM campus training facilities, and in the club’s media and digital ecosystem.
As part of the renewal, CMA CGM said it will continue to support the club’s social and community initiatives led by its Treizieme Homme foundation and will work with the club to improve the club’s infrastructure and expand the OM brand globally.
OM president Pablo Longoria said: “At a time when our club is undergoing structural transformation and growth, both on the sporting and economic fronts, having such a strong partner, one that shares our ambition and high standards, is deeply committed to its local community, and has an international outlook that supports and inspires our own, is a considerable asset.”
The renewal adds to the commercial deals recently secured by the club, including extending their partnership with energy drinks brand Holy. Last year, it extended its major sponsorship deal with global recruitment company Randstad until 2027, which continues as a partner of the club’s training ground and the women’s first team.
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By GlobalDataElsewhere in European soccer, German Bundesliga club Borussia Monchengladbach has landed its first stadium naming rights sponsor, with energy service provider Ista securing a deal until 2031.
The deal builds on Ista’s original deal to become the club’s official sustainability sponsor, signed earlier this year, and will see the 54,057-capacity home ground in Monchengladbach renamed Ista-Borussia-Park.
Borussia’s chief executive, Stefan Stegemann, said: “We’re very pleased to have found a partner in Ista that isn’t here to just change the name of our stadium but instead provide great improvements to both the other buildings on site as well as the stadium itself. Their innovative building technology will add great value to the club.
“If we want to make improvements in our sustainability, we need to do it with a trustworthy and competent partner with long-term goals.”
Borussia’s director of sponsoring, Guido Uhle, added: “We’re convinced that we’ve found the perfect partner to take over our naming rights.
“We want to be transparent when it comes to our energy usage and make real savings. Sustainability is more than just a side project for us – it’s our responsibility.”
