US media giant Fox Corporation has continued to expand its sports portfolio in Latin America, acquiring the rights to high-profile Mexican professional wrestling promotion AAA.
This agreement, which begins in 2026, covers not just the Mexican market but spans all Central and South American countries except Brazil, bolstering Fox’s regional rights portfolio.
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Fox will showcase AAA’s top-line premium live events, including headline annual event Triplemania, as well as other “main” events in its calendar.
Content will be disseminated across Fox platforms, including its primary Fox pay-TV channel, the Fox One streaming service (which is currently being rolled out in the country), and the Fox content channel hosted on streaming service Tubi.
Fox entered the Mexican market earlier in 2025 when it acquired Caliente TV, a move that rapidly boosted its sports rights holdings in the country.
Sports rights held by Fox in Mexico primarily center on domestic and international soccer, including Mexico’s top-flight Liga MX and Liga MX Femminile, Europe’s UEFA Champions League, North America’s Concacaf Champions Cup, Italy’s Coppa Italia domestic cup competition, France’s top-tier Ligue 1, and England’s elite Premier League.
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By GlobalDataBack in April 2025, meanwhile, AAA was acquired by US wrestling giant WWE, a move that has promptly seen the two brands synergize, with co-branded events and talent sharing, meaning a number of prominent WWE stars will appear on AAA programming throughout the course of the agreement.
Speaking on this new deal, Fox Mexico executive director for programming and marketing Luis Maldonado has said: “This agreement with AAA represents an important step in our strategy to continue building a diverse and relevant sports offering for the Mexican audience. Lucha libre is an essential part of culture and passion in Mexico; we are very proud to bring its stories and idols to millions of households across the country.”
This move also sets Fox up to rival Grupo Lauman (which owns the embattled Fox Sports Mexico channel) once again, and similarly sets WWE up to counter its closest rival in one of the sport’s biggest markets.
Lauman Group currently holds the rights to US wrestling promotion AEW in Mexico, which is a business that has close ties to the long-running Mexican promotion CMLL (AAA’s closest rival), with which it often shares talent.
This deal, then, serves not just to bolster Fox’s broadcast slate and continue the pressure on the Lauman group, but similarly helps WWE to increase pressure on its own rivals.
Lauman holds the Fox Sports Mexico (FSM) brand under license, but that has been under scrutiny as of late, with Fox filing a lawsuit against FSM in New York, looking to cease the operations of Media Deportes Mexico (Lauman’s TV operating company) under the FSM name due to reputational damage it claims it has suffered.
FSM has struggled this year to make rights payments for many of its sports properties, across soccer, American football’s NFL, and motor racing’s Formula 1, causing blackouts and early contract terminations, which included soccer’s Grupo Pachuca defecting to Fox, as did baseball’s elite MLB in September.
Globally, WWE’s flagship weekly shows are available on streaming service Netflix, meanwhile.
