Commonwealth Bank (CommBank), the Australian multinational banking giant, has expanded its soccer investment through a new partnership with the Asian Football Confederation (AFC) governing body.
Through the partnership, Commbank will serve as a regional partner of the 2026 AFC Women’s Asian Cup, which will be held across Australia in Perth, Gold Coast, and Sydney from March 1 through 21.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
CommBank will maintain a branding presence across the tournament, including with the CommBank Mini Mate program, through which it will select over 500 children to feature as matchday mascots in various fixtures.
Speaking on the announcement, AFC chief executive Patrick Murphy commented: “The AFC Women’s Asian Cup Australia 2026 will be the most attended in the history of the tournament, celebrating Australia’s diversity and the unifying power of football.
“Through partnerships like this one with CommBank, we’re inspiring millions and connecting communities across the region.”
CommBank joins gym chain Anytime Fitness and skincare brand Aveeno as regional partners of the tournament, the third tier of partnership AFC is offering for the event.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThis is below the global supporters tier, made up of credit card giant Visa, consumer electronics multinational Midea, and sporting goods manufacturer Kelme.
The top-tier global partners tier is made up of the Qatar Airways airline, Saudi Arabian city project Neom, and Japanese financial services provider Credit Saison.
For CommBank, this partnership with the AFC expands its coverage of Australian soccer, which is best illustrated by its major six-year primary sponsorship deal with the Football Australia governing body.
That deal, which covers all levels of the Football Australia organization, was struck earlier in 2025, with CommBank becoming the naming rights partner of the men's national soccer team (the Socceroos).
CommBank has already served as the naming rights partner of the women's national team – the Matildas – for the last four years, an element that was also extended through the six-year agreement.
Across 2025, CommBank has, in fact, scaled back its sponsorship commitments with the Cricket Australia governing body as it focuses heavily on soccer.
