Global basketball governing body FIBA has unveiled a global apparel partnership with Swiss sportswear brand Fourteen.
Through the agreement, the brand will serve as the official apparel supplier for all FIBA’s 3×3 basketball global events.
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Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel.
FIBA will also work closely with Fourteen on a range of limited-edition 3×3 basketball apparel that will be presented directly to players.
The sportswear brand already has partnerships with several global sports organizations, including the Cameroonian soccer federation, the Swiss Basketball Federation, the Swiss Tennis Federation, and the Czech Tennis Federation.
Alex Sanchez, FIBA 3×3 managing director, said: “We are excited to be partnering with a company like Fourteen, since there’s a naturally strong synergy with FIBA 3×3 competitions and players.
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By GlobalData“We’re also thrilled to be collaborating with a brand that shares our commitment to innovation and excellence, as we launch a new era of premium apparel for FIBA’s 3×3 basketball players worldwide.”
Andrea Picciau, CEO and founder of Andrea Picciau, added: "This partnership with FIBA for 3×3 basketball marks a true milestone for FOURTEEN and highlights our commitment to high-performance sport.”
