The International Tennis Federation (ITF) governing body has announced global payments giant Visa as a commercial partner of the upcoming men’s 2025 Davis Cup Final Eight national teams tournament.
Visa becomes the tournament’s official payment partner, with the brand activating through on-court and off-court content, as well as exclusive experiences, during the event being held in Italy’s Bologna from November 18 to 23.
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Host nation Italy is looking to secure a third Davis Cup title, having lifted the trophy in 2023 and 2024, while Argentina, Austria, Belgium, Czechia, France, Germany, and Spain are hoping to be crowned world champions.
Stefano M. Stoppani, country manager for Visa Italia, said: “At Visa, we're committed to being there in the moments that matter, offering simple, secure, and fast payment experiences that connect fans to their passions.
“In a sport where the speed of a serve can define the outcome of a match, we are proud to deliver that same level of speed and precision in every transaction.
"Our partnership with the Davis Cup Final 8 in Bologna brings this to life, allowing us to support one of the most iconic sporting events and celebrate top-level tennis alongside the fans.”
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By GlobalDataOver the coming three years, Visa is set to sponsor soccer’s flagship 2026 FIFA World Cup, which will take place across the US, Mexico, and Canada, the 2027 FIFA Women’s World Cup in Brazil, and the LA28 games, giving it coverage of three of the world’s biggest tentpole sporting events.
The new agreement comes a month after the ITF renewed its official data partnership with sports marketing agency Infront until at least 2032, covering the Davis Cup and women’s Billie Jean King Cup.
That deal sees Infront continue to deliver data coverage for over 66,000 matches annually, which will be used to provide richer data for players and to enhance fan engagement with data-led stories around ITF events.
ITF also named the vehicle brand MG as the official automotive partner of the 2025 edition.
From January 1 next year, the ITF will rebrand as World Tennis to capture “the magnitude of the organization’s role and relevance to the tennis ecosystem through its 213-member national associations."
Its trading name will officially change at the start of 2026, with the new World Tennis brand to be launched in mid-2026 via a phased rollout.
