International sports data technology company Genius Sports has increased its presence in sports betting's booming Brazilian market by signing a wide-ranging partnership with Rei do Pitaco, a leading fantasy sports platform in that country.
Through a deal disclosed today, Genius will provide Rei do Pitaco – which launched an online sportsbook earlier in 2025 – with the Genius Betvision platform, alongside official data and "in-play trading services" for soccer leagues such as the top-tier Brazilian Serie A, the English Premier League, and the Italian Serie A, as well as American football's NFL.
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In addition, Genius will manage the digital advertising and programmatic campaigns "to drive new registrations and deposits around key sporting moments" for Rei do Pitaco, including from the Brazilian Serie A and the Premier League.
Genius has said that the provision of its official data from sports stadiums worldwide will allow the Brazilian fantasy sports site to offer fast, accurate, and engaged betting experiences.
Guilherme Buso, vice president of Latin America at Genius Sports, has now commented: "Rei do Pitaco is a bold, innovative partner, and together we’re redefining what a modern sportsbook can be, combining BetVision’s interactive live streams, lightning-fast in-play content, and precision marketing tools to create an experience that stands out from the competition. We’re excited to team up with Rei do Pitaco to shape the next era of sports betting in Brazil.”
Rei do Pitaco now has over nine million registered users, a testament to the soaring popularity of the sports betting and fantasy sports industry in Brazil.
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By GlobalDataGenius, meanwhile, disclosed its third-quarter financials earlier this month, with the sports data technology firm recording a year-on-year increase in revenues but still making a loss overall.
