North America’s elite National Hockey League (NHL) has bolstered its partnership portfolio, agreeing a new multi-year agreement with global financial services company Corpay.
As the official foreign exchange provider of the NHL, Corpay will provide the league with its international payments services and currency risk management solutions in order to streamline operations and decrease losses from foreign exchange exposure.
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In terms of the sponsorship element, Corpay branding will be prominently displayed across NFL broadcasts on the league’s digitally enhanced dashboards.
Additionally will gain in-arena branding presence at tentpole NHL events, namely the annual Heritage Classic, Stadium Series, and Winter Classic, and will activate around these events in collaboration with the NHL’s digital and social media platforms.
Speaking on the announcement, Corpay chief marketing officer Brad Loder commented: “With our proven expertise in cross-border payments and currency risk management, we’re confident the NHL, its 32 teams, and network of business partners will benefit from our innovative solutions.
“Drawing on our extensive experience in sports, we are uniquely positioned to deliver meaningful value, and we look forward to supporting the NHL’s continued growth and success worldwide.”
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By GlobalDataThis is the latest move from Corpay in a string of prominent sports sponsorships.
The firm has predominantly focused on the soccer industry, as a means of growing its brand, striking a new commercial agreement with Spanish giants Real Madrid in June while renewing with English Premier League outfit West Ham United.
Other soccer partnerships include deals with English Premier League heavyweights Manchester City, Everton, and Italian top-flight team AC Monza, while the firm’s Fleetcor brand is partnered with US side Atlanta United.
North America's Major League Soccer also recently partnered with Corpay.
Outside of soccer, Corpay has partnerships with prominent organizations such as the Ultimate Fighting Championship (MMA), World Triathlon, LIV Golf, World Athletics, World Aquatics, and, most recently, SailGP.
Given the NHL’s international positioning (it has seven Canadian franchises), the fact that it stages multiple international games each year in markets such as central and northern Europe, and the international ice hockey competitions that it organizes, most prominently the Ice Hockey World Cup, it makes cross-border payment processing a necessity.
Speaking to Sportcal (GlobalData Sport) earlier in 2025, Laurent Descout, co-founder of cross-border payments firm Neo, explained exactly why partnerships between sports properties and foreign exchange firms are growing increasingly common.
Descout said: “Descout: “Historically, [sports properties] operated like local businesses, but now they must navigate a complex international financial landscape. This mirrors the journey of [small and medium-sized enterprises] and mid-sized corporates as they expand abroad or start global sourcing.”
