English soccer club Tottenham Hotspur are set to end their front-of-shirt sponsorship deal with insurance giant AIA Group at the end of next season, with the company downgrading to the club’s global training partner under a new deal.
AIA’s logo has featured on the front of Spurs’ home shirts for a decade under a £320 million ($400 million), £40 million per year deal running through the 2026-27 season. The pair’s last renewal came in 2019.
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However, the club and AIA today announced a new deal that will see the company's logo feature on the training wear for all teams and coaches’ apparel from the 2027-28 through 2031-32 season, while the firm will continue to appear on LED signage at the Tottenham Hotspur Stadium during the club’s men’s and women’s matches.
Hong Kong-based AIA, which has partnered with Spurs since 2013, will also continue to run its ‘football clinics’ involving Spurs coaches across Asia as the team looks to grow its presence in the region.
Ryan Norys, Spurs’ chief revenue officer, said: “Both brands have experienced significant growth as we have shared unforgettable moments on and off the pitch, including some of the most important events in our club’s history.
“We are incredibly excited for the next chapter of a special partnership that will see our two globally recognised brands remain synonymous with each other for many years to come.”
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By GlobalDataThe change means Spurs are now on the lookout for a new front-of-shirt sponsor for the 2027-28 season onwards, with the club also seeking a full naming rights sponsorship deal for the 62,850-capacity stadium in north London.
