The Super Bowl will receive additional exposure in Brazil after major international sports broadcaster ESPN picked up rights to show this season’s edition of the showpiece NFL American football occasion.
The NFL season climax will take place on February 8 at Levi’s Stadium in Santa Clara, California.
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In addition to ESPN, the Super Bowl will be shown in Brazil by domestic media heavyweight Globo through its Sportv and Ge TV platforms.
Globo snapped up NFL rights for two seasons in August.
For the 2024 NFL campaign, action was covered in Brazil by a combination of RedeTV, ESPN, and the CazeTV streaming service.
ESPN, which has covered the NFL for over 20 years in the country, is preparing a broad schedule for Super Bowl week, with news content, live broadcasts, and coverage across all its channels.
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By GlobalDataThe network also offers NFL RedZone on the Disney+ platform, featuring key highlights from Sunday afternoon's games.
In last season’s Super Bowl, in which the Philadelphia Eagles beat the Kansas City Chiefs, ESPN dedicated more than six hours of live programming in Brazil, with an on-site team in New Orleans and integrated digital production.
The NFL has increased its activity in Brazil in recent years and staged its second regular-season game in the territory to kick off the 2025 campaign in September.
The league's fixtures in the country will continue for the next five years after recently agreeing a new deal with the city of Rio de Janeiro centered on the iconic Maracanã Stadium.
Beginning in 2026, the league will stage three regular-season games in the country over five years, all of which will be at the 78,838-capacity Maracanã, in agreement with the iconic arena’s owners, the state government of Rio de Janeiro.
The NFL claims it has 36 million fans in Brazil, while Rio de Janeiro state governor Claudio Castro has said the country is the "second-largest consumer of American football outside the United States."
The league staged games in Sao Paulo in each of the 2024 and 2025 seasons, serving as season openers to the respective campaigns, and looked to be in negotiations with the city for an extension to the pair’s deal as recently as this year.
While Sao Paulo is the larger city, with a greater reputation as a regional business and events hub, Rio’s Maracanã is a larger and perhaps more world-renowned arena than Sao Paulo’s Neo Quimica Stadium.
In terms of international team marketing, four NFL franchises hold rights for Brazil, meanwhile, through the league’s global markets program: the Eagles, Detroit Lions, Miami Dolphins, and New England Patriots.
