English soccer heavyweights Chelsea have announced the expansion of their partnership with Vietnamese tech solutions firm FPT, which will now serve as the club’s principle partner for the remainder of the 2025-26 campaign.
In expanding the pair’s existing relationship, FPT will take up sleeve sponsorship branding across the club’s men’s, women’s, and youth category teams.
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FPT first partnered with Chelsea back in April in a globally-facing deal, and going forward, Chelsea will continue to leverage FPT’s expertise in digital technology, software development, product engineering, and IT service management and closely collaborate with FPT’s team to identify and develop solutions that support the club’s global growth ambitions.
In terms of prominence, Chelsea’s men’s side, who won the 2025 FIFA Club World Cup, currently compete in the UEFA Champions League, Europe’s elite international club competition, alongside the top-flight Premier League.
The club’s women’s team, meanwhile, compete in the equivalent UEFA Women’s Champions League, and England’s Women’s Super League, having completed a domestic treble of trophies in the 2024-25 campaign.
Todd Kline, president of commercial at Chelsea, commented: “We started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch.
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By GlobalData“We’ve made huge strides together and are excited for the next chapter, one that will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise and spirit from Vietnam to enterprises around the world.”
FPT replaces ticketing platform LiveNation, which had been Chelsea’s sleeve sponsor from February through to that Club World Cup triumph in July, and remains a partner of the club despite stepping back from sponsorship duties.
Despite the deal with FPT being put in place, Chelsea are still without a main front-of-shirt sponsor for this season, the second season in a row without a primary partner for the most prominent piece of club inventory.
Chelsea has, however, recently agreed new commercial deals with the likes of Rexona (a long-term renewal with the major deodorant brand) and ABM (its new official cleaning provider).
At the end of September, Chelsea reorganized its commercial team, confirming the departure of chief revenue officer Casper Stylsvig, and consolidating the role of commercial president Kline.
Kline now leads the club’s commercial team and joined Chelsea’s business leadership team along with chief digital officer Phil Lynch, who will continue to head up the club’s marketing, content, and product divisions.
Among the changes, James Murray, formerly chief strategy officer and head of business operations at the club, now assumes a new role as chief operating officer, taking on a wider remit of responsibility in the day-to-day running of club operations.
