All-electric motor racing series Formula E has announced that its eleventh season, the 2024-25 campaign, broke multiple viewership records.
The season, which began in December 2024 with the Sao Paulo ePrix and ended with the London ePrix in July 2025, drew a cumulative global TV audience of 561 million.
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The record figure is a 14% increase year-on-year (YoY), which peaked with the January 11 Mexico City ePrix, which drew a collective TV audience of 46 million, the most ever for a single Formula E race, and 38% above the season average, which stood at 33 million per race (up 16% year-on-year).
That race also became the most-watched race in the US across the season, with 10.5 million viewers on Paramount Global-owned network CBS.
Cumulative TV audience growth was also high, with Formula E identifying the UK (up +41% YoY) and Germany (+12% YoY) as markets of particularly strong growth.
Additionally, Formula E has said that online video views also grew by 47% YoY, while the series’ social media following rose by 10%, with TikTok (+37%) rising to become the series’ second-largest platform by following.
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By GlobalDataFormula E cited the fact that 58% of its following is “highly engaged” as a bonus, claiming that this is “one of the strongest [engagement] levels in motorsport.”
On the success of the 2024-25 campaign, Formula E chief executive Jeff Dodds commented: “The Season 11 results are a powerful validation of Formula E's strategy: delivering world-class, unpredictable racing in the heart of iconic cities.
“Our commitment to innovation and thrilling competition is clearly resonating with a rapidly expanding global audience. The introduction of the GEN3 Evo car, the fastest accelerating FIA single-seater, is a testament to that commitment. We are already looking forward to an even more exciting Season 12 – our biggest calendar yet – beginning in just a few months, as we continue to attract new fans, partners, and manufacturers to the sport.”
The 2025-26 Formula E campaign will begin on December 6 with the Sao Paulo ePrix once again.
Once again, the series will be sponsored by multinational technology giant ABB, which became the series’s first-ever title sponsor in 2018 as part of a lucrative naming rights deal worth a reported $25 million per season, and renewed that deal earlier in 2025.
Over the last eight years, ABB has leveraged its title sponsorship to promote its brand, while lending its technology solutions to the series, including race chargers, its energy management software, and Uninterruptible Power Supply technology.
