Madrid, October 8, 2025. – Spodeal, a pioneering agency in sports marketing and data-tech, announces an Artificial Intelligence tool based on Salesforce technology—unique in the market. This new solution combines the technological power of Salesforce with Spodeal’s expertise in the sports industry to deliver a platform capable of anticipating needs, predicting trends, and automating critical decisions for brands and sports organizations.
Key features:
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- Knowledge Hub: gathers and processes internal and external databases, centralizing strategic information from multiple sources.
- Real-time updates: cross-references information with global trends and news, ensuring knowledge is always up to date.
- Advanced prediction: through artificial intelligence and specialized human expertise, it enables accurate anticipation of market needs.
- Smart automation: generates fast, proactive solutions to potential future challenges, optimizing efficiency and reducing risk.
- Smart automation: generates fast, proactive solutions to potential future challenges, optimizing efficiency and reducing risk.
In practical terms, the solution acts as a true matchmaker for the sports and entertainment industry, enabling brands and sports properties to identify the best market opportunities according to their goals, specificities, and strategic outlook.
The new solution is built on the most innovative technologies from Salesforce’s Customer 360 platform: MuleSoft, to connect external systems and feed the platform via API; Salesforce Data Cloud, to process and harmonize data, creating a unified, real-time customer profile; Salesforce CRM, for brand prospecting and relationship management; and Tableau Next and Agentforce, to deploy intelligent agents and transform this information into clear, context-aware insights.
With this engine, Spodeal positions itself as the pioneering agency developing an in-house strategic consulting tool in partnership with a technology giant like Salesforce. This unique market solution will maximize precision, agility, and speed in transforming data and insights into strategic action.
“What we are presenting is not just another tool—it’s a new paradigm for how the sportainment industry makes decisions, powered by an anticipation engine that combines data, trends, and artificial intelligence,” says Sergi Besa, Head of Business Intelligence at Spodeal.
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By GlobalData“This solution is a clear example of how advanced technologies like Data Cloud and Agentforce help organizations become more competitive, efficient, and innovative,” explained Rui Costa, Vice President of Salesforce. “Spodeal has made a qualitative leap, and at Salesforce, we are proud that our technology lies at the heart of such an innovative solution that will make a real impact in the market.”
About Spodeal
Spodeal Marketing S.L. is an agency specializing in sports and commercial marketing, headquartered in Barcelona. It offers comprehensive solutions in brand activation, media intermediation, consulting, event organization, e-commerce, and sports rights management.
Led by Co-CEOs Jordi Camps, an expert in international sports business development, and Joan Carles Raventós, a benchmark in sports rights strategy, Spodeal combines creativity, industry expertise, and a solid international network to drive high-value projects in the fields of sportainment and brand positioning.
More information: www.spodeal.com
Press contact: Andrea Tugues Soler – andrea.tugues@spodeal.com – +34 698 500 207
About Salesforce
Salesforce helps organizations of all sizes reinvent their business through AI. Agentforce, the first digital workforce solution for enterprises, integrates seamlessly with Customer 360, Data Cloud, and Einstein AI applications to create a limitless workforce—bringing together people and agents to drive customer success on a single, trusted platform.
Visit https://www.salesforce.com/es/ for more information.
Press contacts:
Fabián Gradolph – fgradolph@salesforce.com – 610 712 617
Archetype – salesforcemadrid@archetype.co
César Pastrana – 607 42 97 80
Marta Barjola – 611 50 34 60
Ángela Mozo – 674 00 44
