The Mexican Football Federation (FMF) soccer governing body has continued its US sponsorship push through a new partnership with food delivery service DoorDash ahead of the 2025 edition of the annual MexTour national team series.
Through the deal, DoorDash will receive prominent in-stadium branding, including on LED pitch side hoardings, at all MexTour and MexTour W fixtures across the duration of the multi-year agreement.
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From 2026 onward, DoorDash will also offer co-branded promotional giveaways featuring game tickets, hospitality entry, and VIP experiences, to promote the tour and itself.
This partnership has been brokered by Soccer United Marketing (SUM), the commercial agency arm of US soccer’s top-flight Major League Soccer competition, which supports the FMF’s activities in the US.
The FMF has claimed over 65 million fans in the US, and in 2025, the men’s national team won the continental Gold Cup tournament.
The 2025 edition of MexTour, its 22nd iteration, will begin tomorrow with the MexTour Live Dallas event, a music and culture festival, ahead of the October 11 fixture between Mexico and Colombia, which will take place at the 80,000-capacity AT&T Stadium in Arlington, Texas.
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By GlobalDataThis will be followed later in 2025 by the November 18 game between Mexico and Paraguay at the 73,086-capacity Alamodome in San Antonio, Texas, and on to future editions of the tour.
With Mexico set to jointly host the 2026 FIFA World Cup alongside the US and Canada, the FMF is seeking to capitalize on and drive its commercial portfolio.
Recently, to support MexTour, the FMF partnered with soft drinks brand Taste Salud, while in 2024, fast-food chain Burger King and beverage conglomerate Keurig Dr.Pepper also secured multi-year partnership agreements for the tour.
