Motor racing’s elite Formula 1 (F1) series has renewed its licensing agreement with Memento Exclusives and its F1 Authentics platform, the competition’s official memorabilia platform and supplier for race cars.
The group has held the license to operate the website since 2019, as well as the Paddock Club boutique at grands prix around the world, auctioning and selling official memorabilia licensed by teams and re-purposing items to create limited-edition race products.
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This new partnership reaffirms the pair’s ties through 2030, with F1 Authentics to continue to provide officially licensed memorabilia such as helmets, car parts, and furniture/items crafted from those parts, for sale and auction.
Additionally, F1 Authentics will also continue as the official supplier of F1 show cars for events run by F1 teams, partners, and promoters, all of which are constructed at the Memento Exclusives HQ.
Memento Exclusives founder and chief executive Barry Gough added: “This license agreement extension is a testament to the partnership that has been built over the last seven seasons and promises further opportunity for F1 enthusiasts to own a piece of racing history directly from the tracks. With the new regulations coming into force and new teams joining the grid in 2026, it is the most exciting time ever to be involved with F1.”
Other tie-ups that Memento Exclusives has in place include deals with motorcycle racing’s elite MotoGP and mixed martial arts’ UFC.
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By GlobalData
