The LIV Golf series has announced a title sponsorship deal with international bank HSBC for next year’s Hong Kong tournament.
The agreement makes HSBC LIV Golf Hong Kong the first title-sponsored tournament in league history.
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This exclusive event sponsorship is part of the global, multi-year partnership that the two parties announced in July, when HSBC became LIV Golf’s first global banking and financial organisation partner.
The third edition of LIV’s Hong Kong event will be played at the Hong Kong Golf Club from March 6 to 8, 2026.
As part of HSBC and LIV’s tie-up, the tournament will feature several community-focused activations throughout event week.
The Hong Kong event joins the lineup of confirmed global destinations for next year's schedule, including Riyadh (February 6-8), Adelaide (February 13-15), Singapore (March 13-15), South Africa (March 20-22), Mexico City (April 17-19), Virginia (May 8-10), Andalucia (June 5-7), Louisiana (June 26-28), the United Kingdom (July 24-26), and Indianapolis (August 20-23).
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By GlobalDataLIV Golf’s 2026 season features a total of 14 events across 10 countries and five continents, with Africa to be added for the first time next year.
HSBC’s partnership marks the first time the prominent golf sponsor is activating with brand placement on players, as the HSBC logo will appear on both LIV Golf Teams Crushers GC and Majesticks GC collars.
The LIV deal builds upon the banking heavyweight’s 20-year history of professional golf sponsorships, which includes tournaments such as The Open, Women’s British Open, Abu Dhabi Championship, and the Women’s World Championship.
As well as HSBC, LIV has bolstered its commercial portfolio with the addition of Fever, Roshn, Salesforce, Qualcomm, and MGM Resorts in recent months.
Earlier this week, Adam Harter announced he is stepping down as LIV’s chief marketing officer after almost 18 months in the role.
