The highly-successul Red Bull Racing team from motor racing's top-tier Formula 1 (F1) has brought in US-based global investment firm Carlyle as a new commercial partner.
A multi-year tie-up unveiled today marks the first partnership of this nature between an F1 team and a worldwide private investment group.
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Through the deal, Carlyle's branding will be featured on this year's Red Bull race car, as well as across assets such as the car chassis, drivers' team kit, the pit wall, and "garage environment" at Grands Prix. The deal will be activated across the worldwide F1 calendar.
A joint statement released has outlined that the two parties will "open new avenues for engagement, deepen global connectivity, and pursue data and technology-enabled initiatives," with the ultimate aim of "broadening access across private markets and Formula 1."
Laurent Mekies, chief executive and team principal at Red Bull Racing, has said: "As an iconic firm in global finance, Carlyle brings a long-term perspective with an expansive network, and we look forward to building a powerful partnership on and off the track."
Mekies stepped into the main Red Bull hot seat after the sacking of previous Red Bull Racing supremo Christian Horner – after a 20-year reign – in early July.
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By GlobalDataIn terms of the UK-based F1 team's other commercial partners, Oracle is its main title partner, while other top-tier sponsors include brands such as Tag Heuer, Rokt, Mobil, Honda, and Castore.
Red Bull Racing finds itself down in fourth position in the F1 constructors' standings for the 2025 season, with eight races – out of 24 in total – remaining.
Its star driver, Max Verstappen, did, however, win the most recent Grand Prix, in Monza, Italy, on September 7.
