Mono Next, the Thai media and technology giant, has struck a partnership with AI-powered video content provider WSC Sports to enhance its ongoing coverage of English soccer’s Premier League.
Mono is providing coverage for the 2025-26 season and the FA Cup knockout competition in Thailand via its Monomax over-the-top service, under a sub-licensing agreement with Jasmine International, the Thai telecoms company and rightsholder for the two English competitions in the country.
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Under the new partnership, Mono will use WSC Sports’ platform to deliver real-time highlights, personalized short-form content, and dynamic visuals across its social media channels and Monomax.
The broadcaster said the partnership will help it meet the rising demand for “snackable content, player and team-specific storytelling, and a deeper, more engaging viewing experience” for fans.
Additionally, in a regional first, Mono will launch WSC’s integration with Google Web Stories, allowing it to transform key moments into immersive vertical video stories that appear directly in Google Search.
Mono chief executive Navamin Prasophnet said: “This is a big move for us as we grow our sports offering. With WSC Sports, we’re not just showing the English Premier League, we’re changing how fans follow it.
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By GlobalData“Google Web Stories lets us meet fans right where they’re searching and bring them straight into our world for more content, more updates, and more ways to connect.”
Jasmine International picked up rights for the Premier League and FA Cup last year in an initial three-year deal covering the 2025 to 2028 cycle, succeeding previous rightsholder True Corp.
That deal, which includes replays and highlights rights, gives the telecom firm exclusive rights for the live broadcast of the two competitions in Thailand, Laos, and Cambodia for a minimum of three seasons starting.
The deal also included an option to extend the rights deal to six seasons, which it exercised in December, bringing its agreement through the 2030-31 season.
The initial three-year rights deal was worth $233 million but will now cost Jasmine International $560 million for the full six years.
