The Saudi-backed LIV Golf Tour has announced Fever as its official global ticketing partner in a multi-year deal that includes a sleeve sponsorship with the series’ Fireballs GC team.
The new deal will see Fever serve as the central platform for ticketing across all 14 international events starting from next year, with LIV Golf already confirming tournaments in Riyadh (Saudi Arabia), Adelaide (Australia), Singapore, South Africa, Mexico City, Andalucía (Spain), and the UK, as well as Virginia and Indianapolis (US) for the 2026 season.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ahead of the partnership activation, tickets for events in 2026 are being sold directly via LIVGolf.com.
As part of the tie-up, Fever also becomes an official partner of the Fireballs GC team, which is captained by Spanish player Sergio Garcia. Under that deal, the Fever logo will be featured on the sleeve of the Fireball’s playing kits.
Chris Heck, LIV Golf’s president of business operations, said: “At LIV Golf, our goal is to push boundaries and deliver the game in fresh and dynamic ways for fans around the world.
“Partnering with Fever gives us a powerful platform to connect with audiences around the world and makes our events even more accessible and entertaining.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe new deal adds to Fever's growing sports partners, which include Spanish soccer giants Real Madrid and Barcelona, as well as the X Games. The company previously had a short-term sleeve sponsorship in place with English soccer giants Chelsea for the 2024-25 Premier League season.
Fever replaces travel and events company QuintEvents, which agreed an exclusive ticketing and hospitality partnership with LIV Golf ahead of its inaugural eight-event invitational series in 2022.
The series has been growing its commercial portfolio, having signed up Roshn, the real estate firm owned by the Saudi-backed Public Investment Fund, as a global pillar partner for stops during the 2025 and 2026 seasons.
It also brought in banking giant HSBC as a new commercial partner, as well as consumer relations management platform Salesforce and DAOU Vineyards earlier this year.
Saudi Arabian mining company Maaden and the Riyadh Air airline are pillar partners for the series, while Bahri (transportation and logistics) and JCB are the series’ presenting partners.
