Sports data and technology heavyweight Genius Sports has entered into a multi-year betting data rights tie-up with European Leagues.
Through a significant agreement between the two parties – announced today (August 1) – Genius has snapped up exclusive betting data rights "for a select group of competitions" within the European Leagues umbrella body of soccer competitions on the continent.
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Included in the deal are top-tier leagues from countries such as the Netherlands, Denmark, Norway, Belgium, Greece, and Serbia. In total, 18 competitions are covered.
In addition, Genius will deploy its flagship GeniusIQ platform across European soccer and in stadiums across those aforementioned leagues.
GeniusIQ, launched in its current format last year, is the firm's main data and artificial intelligence platform.
Alberto Colombo, European Leagues' general secretary, said: "We are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market, but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition."
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By GlobalDataColombo was named as general secretary – as well as managing director – of European Leagues in mid-June, taking over in the latter role from Jacco Swart, who stepped down in March.
Pedro Proenca, meanwhile, is president of the body, having been appointed to that role in December 2023.
Steven Burton, Genius Sports' chief partnerships officer, added: "By delivering the next-generation, AI-powered solutions that leagues want and need, we're deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European soccer."
Earlier this month, Genius appointed Drew Simon as its new director of content.
In his new role, Simon is now leading the company's data-enhanced broadcast strategy, with the aim of "helping to drive immersive viewer experiences for global sports audiences."
Mid-June, meanwhile, saw Genius extend and expand its partnership with the NFL through 2029.
