Deltatre, the video streaming technology firm, has partnered with Lega Nazionale Pallacanestro (LNP) to launch a revamped direct-to-consumer (DTC) platform for Italy’s second-tier basketball league.
The two parties have agreed a five-year partnership to create the new LNP Pass service.
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Originally launched in 2015 as Italy’s first dedicated basketball streaming platform, LNP Pass has been redesigned to “deliver a seamless live and on-demand experience across all devices.”
The collaboration introduces advanced video streaming technology tailored for basketball content delivery, alongside multi-device accessibility spanning web, iOS, Android, Apple TV, Android TV, and Samsung TV apps.
The platform “leverages deep audience insights and first-party data capabilities to offer personalized experiences, whilst also supporting operational excellence from technology development through to content strategy and commercialization.”
The new LNP Pass is powered by Deltatre’s D3 VOLT tool, which combines OTT products and solutions and scalability.
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By GlobalDataItaly-based Deltatre will also provide strategic consultancy to LNP, overseeing growth marketing initiatives to help the league expand its fanbase and “build a long-term, sustainable commercial asset to diversify their revenue streams.”
Francesco Maiorana, president of Lega Nazionale Pallacanestro, has said: “As the LNP board, one of the main objectives we have set during our tenure is to further develop and enhance our LNP Pass offering. Now in its 10th year on the sports streaming market, LNP Pass stands as proof that we correctly anticipated the evolving dynamics of the OTT market, back in 2015.
“In recent months, we have been looking for a new partner capable of taking us to the next level in terms of quality – making the LNP Pass channel even more accessible and rich in content for basketball fans. We sought a partner with deep knowledge of the Italian national market and the global over-the-top and digital landscape to ensure continuous evolution in our streaming capabilities.
“We identified Deltatre as the ideal partner to actively support LNP's operations and business growth. We're proud that a company like Deltatre has strongly supported LNP in such an ambitious project. Their involvement will help grow and strengthen the two leagues featured on our platform. With over 1,200 games streamed annually, this partnership is poised to elevate our offering significantly.”
Andrea Marini, CEO at Deltatre, added: “This collaboration underscores our commitment to empowering sports organizations of all sizes with innovative digital solutions that drive meaningful connections between leagues and their audiences.
“Basketball in Italy has immense growth potential, with passionate fans eager for greater access to high-quality content. Through this partnership with LNP, we aim to enhance the digital experience for fans while contributing to the broader development of Italian basketball.
“By leveraging our D3 VOLT platform for LNP Pass, we’re delivering cutting-edge technology and personalized streaming services that elevate the sport’s profile, attract new audiences, and strengthen its position within Italy’s competitive sports landscape.”
In terms of its recent activity, Deltatre announced a deal to acquire Endeavor Streaming from the wider Endeavor Group Holdings media and entertainment heavyweight, in mid-July.
Deltatre has said it is set to amalgamate its own product suite with the Endeavor Streaming pure-play over-the-top product, Vesper. In addition, the duo will work to "unite their digital strategy, consulting, and direct-to-consumer growth marketing services."
The transaction is expected to formally close in the third quarter of 2025 (before the end of September).
