Deltatre, the video streaming technology firm, has unveiled a deal through which it will acquire the Endeavor Streaming subsidiary.
Italy-based Deltatre is acquiring Endeavor Streaming – launched in its current format in 2019 – from the wider Endeavor Group Holdings media and entertainment heavyweight.
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Deltatre has said it is set to amalgamate its own product suite with the Endeavor Streaming pure-play over-the-top product, Vesper. In addition, the duo will work to "unite their digital strategy, consulting, and direct-to-consumer growth marketing services."
The transaction is expected to formally close in the third quarter of 2025 (before the end of September).
For Deltatre, the agreement adds to and enhances its worldwide presence.
For Endeavor, meanwhile, this comes with that group having offloaded a selection of its subsidiary properties over the last year, as part of its privatization by Silver Lake.
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By GlobalDataThe joint client portfolio between the two organizations now includes top-tier sports properties such as American football's NFL, the Ultimate Fighting Championship, the National Basketball Association, the World Wrestling Entertainment promotion, LIV Golf, the International Cricket Council, World Rugby, and European soccer's governing body UEFA.
Weil, Gotshal & Manges LLP acted as Deltatre's legal advisor, while New Deal Advisors acted as its financial advisor. For Endeavor, meanwhile, Latham & Watkins, and The Raine Group, provided advisory services.
Andrea Marini, chief executive at Deltatre, has commented: "Endeavor Streaming is a highly respected player in our industry and its offerings are a natural complement to our existing products and services. I strongly believe this move positions Deltatre as a leader in delivering high-quality, fully integrated digital and OTT deployments.”
Fred Santarpia, Endeavor Streaming's president, added: "Endeavor Streaming has established itself as a trusted partner to the world’s largest sports and media companies, as they transition their businesses from linear-driven experiences into a direct-to-consumer driven future. With Deltatre, we look forward to delivering even greater opportunities to create value for our partners in growing audiences and revenue.”
In terms of recent Endeavor Streaming activity, in mid-May that organization and the Indiana Fever franchise of US women’s basketball’s elite WNBA launched an OTT service for that team – Fever Direct.
