Roshn, the real estate firm owned by the Saudi state-backed Public Investment Fund (PIF), has signed on as a new sponsor of the LIV Golf series.
As part of the multi-year partnership, the company has been named as a global pillar partner for 19 international tour stops during the 2025 and 2026 seasons.
Go deeper with GlobalData
The agreement kicks off with the LIV Golf Andalucía event that got underway today and concludes on Sunday (July 13).
As part of the deal, Roshn will also collaborate with LIV Golf on initiatives for its sustainability and community engagement program.
This includes the “Rising Stars” program to identify young Saudi golfers.
This partnership builds on Roshn’s sponsorship of the 2022 and 2023 LIV Golf Jeddah events and the inaugural LIV Golf Riyadh 2025.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe real estate group, which has sponsored sporting events such as the Formula 1 Saudi Arabian Grand Prix, is currently the title sponsor for the country’s top-tier soccer league, the Saudi Pro League, and last season’s champions, Al Ittihad.
This tie-up represents the second major sponsorship for LIV Golf this week after bringing in banking giant HSBC as a new commercial partner yesterday.
