European golf’s DP World Tour has brought in Nexo as its first cryptocurrency partner, in a three-year deal that includes title sponsorship of the upcoming Scottish Championships.
The deal – unveiled today – sees Nexo become an official marketing partner of the DP World Tour and of the tour’s official digital wealth platform through 2027, as well as a partner to several specific premier tournaments during the 2025 season.
Go deeper with GlobalData
The company’s title sponsorship rights for the upcoming Scottish Championships, taking place from August 7 to 10 at the Trump International Golf Links in Aberdeenshire, will see the tournament renamed as the Nexo Championships.
That tournament is the penultimate event in the DP World Tour’s closing swing – the fifth and final swing that makes up the first phase of the tour’s 2025 season.
As part of the agreement, Nexo also becomes an official partner to six tournaments in 2025, including the Genesis Scottish Open, the BMW PGA Championship, the Abu Dhabi Championship, and the season-ending DP World Tour Championship in Dubai.
Nexo will gain branding on and off the course at each tournament, and will host hospitality and client experiences that highlight its commitment to sustainable wealth-building.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMax Hamilton, executive commercial director at DP World Tour, has said: “Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours.
“Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy, making this partnership a powerful platform for strategic engagement.”
Meanwhile, US golf’s PGA Tour has announced Bank of Utah as the first title sponsor of its nascent Black Desert Championship tournament in a three-year deal.
The tournament made its debut last year at the Black Desert Resort in Ivins, Utah, as the Black Desert Championship – part of the PGA Tour’s FedEx Cup Fall series.
The deal will see the event renamed the Bank of Utah Championship, starting with this year’s edition, which will run between October 23 and 26, with the contract running through 2027.
Domestic coverage is provided by the Golf Channel, international sports broadcaster ESPN+, and SiriusXM, while international viewers can access the tournament via the PGA Tour’s World Feed.
Tyler Dennis, PGA Tour’s chief competitions tour, has commented: “The Bank of Utah Championship takes place in one of the most unique settings on the PGA Tour schedule, and we’re eager to welcome a proud Utah company into the fold for the second edition later this fall.”
The Black Desert Resort also hosts a tournament on the Ladies Professional Golf Association Tour, making it the only US venue to feature both tours annually.
The LPGA tournament debuted at the resort in May but will move to a September slot starting from next year.
The deal marks a significant partnership for the bank, which aims to leverage its exposure at the event to expand its visibility in Southern Utah, where it currently has no physical presence.
Bank of Utah president Branden P. Hansen said: “As Utah grows into a premier destination for professional sports, we’re proud to invest in events that elevate our state, boost local economies, and create meaningful experiences for our clients and communities.
“This partnership is more than a sponsorship – it celebrates what makes Utah exceptional and serves as a powerful platform to drive long-term impact across the state.”
The title sponsorship comes days after the PGA Tour confirmed it had hired experienced broadcast rights executive Tom Gracey to secure media partnerships alongside Thierry Pascal, the tour’s senior vice president of international media.
Gracey, most recently the global head of broadcast and media partnerships at international sailing series SailGP, joins the golf property in a similar role.
Late June also saw the PGA Tour and Genesis expand their commercial relationship – that Korean car manufacturer is now a global tour sponsor.
