Cryptocurrency derivatives exchange platform Bitget has struck a commercial deal with the organizers of elite motorcycling series MotoGP.
Through the tie-up, Bitget becomes a regional partner of four MotoGP races across Europe and Southeast Asia.
During the remainder of the 2025 season, Bitget is sponsoring races in Italy, Germany, Spain, and Indonesia.
In terms of how both parties will benefit from the tie-up, at the four events there will be trackside activations, VIP experiences, and "a series of cross-platform digital initiatives."
These began with the Grand Prix of Italy on Saturday (June 21) at Mugello, at which there was behind-the-scenes paddock access for key personnel and media, as well as rider interactions.
In terms of MotoGP's commercial activity, earlier this month, the property (through its organizing body Dorna Sports) partnered with sports marketing agency Two Circles to increase fan growth in key international markets.
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By GlobalDataIn May, meanwhile, Dorna and MotoGP unveiled the launch of a new series in 2026, in partnership with iconic manufacturer Harley-Davidson.
The 2025 MotoGP season began in early March in Thailand and runs through to the final race of the season in Valencia, Spain, in mid-November.
Over recent years, Bitget's list of sports sponsorship deals has included soccer tie-ups with Spain's LaLiga, Italian heavyweights Juventus, and global superstar Lionel Messi.
The LaLiga partnership, announced last September, sees Bitget operating as the league's official cryptocurrency partner in Eastern, Southeast Asia, and Latin America.
