English Premier League soccer side West Ham United have announced a multi-year extension of the club’s long-running partnership with global financial services company Corpay.
Corpay, which has partnered with West Ham since 2018, will continue as the club’s official foreign exchange and international payments partner, focused on the Corpay Cross-Border business.
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The extended partnership will now see Corpay branding present across the club’s 68,013-capacity London Stadium, in TV-facing pitchside advertising boards and the stadium’s big screen.
Additionally, Corpay will also receive branding on press conference and interview backdrops, and across West Ham’s social media and digital channels.
West Ham boast a global network of partnerships with the likes of UAE-based real estate firm Ohana Development and Asian airline Eva Air serving as vehicles to grow the club internationally, and as such foreign exchange likely plays a large role in its international operations.
This renewed partnership also maintains Corpay’s growing role in international soccer.
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By GlobalDataIn recent months, Corpay has heavily focused on utilizing sports sponsorships, particularly in the soccer industry, as a means of growing the company’s brand.
Major teams such as fellow English Premier League heavyweights Manchester City, Everton, second-tier side Watford, and Italian top-flight team AC Monza, are all sponsored by Corpay to promote its FX business, while the firm’s Fleetcor brand is partnered with US side Atlanta United.
Most recently, iconic Spanish soccer giants Real Madrid became the latest side to partner with Corpay, while the company also teamed up with Major League Soccer.
Outside of soccer, Corpay has partnerships with prominent organizations such as the Ultimate Fighting Championship (MMA), World Triathlon, LIV Golf, SailGP, World Athletics, and World Aquatics.
Recently, it was reported that West Ham are set to agree a new front-of-shirt sponsorship deal with Irish betting company BoyleSports, despite an impending ban on the practice.
BoyleSports, a previous sponsor of fellow EPL side Wolves, will reportedly pay £12 million ($16.3 million) for one solitary year of front-of-shirt branding on all West Ham kits, before the Premier League’s ban on betting shirt sponsors comes into effect with the 2026-27 campaign.
The club’s current shirt sponsorship, with gambling firm Betway, has had a partnership with the club since 2015, but the deal has come under scrutiny in recent years as West Ham midfielder Lucas Paqueta became the subject of a spot fixing probe instigated by Betway itself.
Elsewhere in the Premier League, fellow London side Brentford have confirmed used car search marketplace Cazoo as their new sleeve sponsor.
Cazoo branding will feature on the sleeve of all Brentford kits across the men’s and women’s first teams, the B team, and academy sides.
This serves as an expansion of Brentford’s partnership with car search firm Motors, which purchased the Cazoo brand in 2024 after it fell into administration.
After taking over the brand, Motors changed its sponsorship commitments to the Cazoo brand to promote the takeover.
The company, which has made a return to sports sponsorship, was recently named as the official automotive marketplace sponsor of the West London-based side.
Cazoo, in its original iteration, had heavily invested in sports sponsorships as a means of growing its brand, but its mass sponsorship strategy failed.
This new Brentford partnership is set to primarily promote the brand’s relaunch, said Cazoo marketing director Lucy Tugby.
