Global sports streaming service DAZN will launch and operate the FIFA+ OTT platform globally as it further strengthens its relationship with soccer’s world governing body.
Initially, DAZN will broadcast the entire FIFA Club World Cup competition, which got underway on Saturday (June 14). The partnership will also introduce a daily FIFA Club World Cup show, 'The Press', featuring tournament highlights and behind-the-scenes content.
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Following the tournament, a continuous, exclusive news service will be launched on the platform.
FIFA+ will offer fans access to over 150 men's and women's leagues, national teams, and historic FIFA moments from over the years.
The partnership will also enable leagues and FIFA member associations to distribute their content globally.
The dedicated, direct-to-consumer digital channel is to be known as the “Home of Football” on DAZN’s platform.
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By GlobalDataLate last year, FIFA and DAZN agreed an exclusive, global broadcast deal for the Club World Cup reportedly worth around $1 billion.
DAZN is broadcasting all 63 matches, from an expanded 32-team field, for free on its platform globally, but has sublicensed the rights to local free-to-air linear broadcast networks in several markets in recent months.
At the time, it was also announced that a broader partnership between the two parties will see the integration of FIFA+ into the DAZN platform.
Shay Segev, DAZN Group CEO, remarked: “This partnership with FIFA cements DAZN’s role as the ultimate digital destination for football, allowing fans everywhere to access a vast, premium football content library. Together with FIFA’s brand and reach, we will deliver an unmatched entertainment experience, supporting FIFA’s vision of expanding the game’s global footprint and engaging new audiences.”
Mattias Grafström, FIFA secretary general, said: “At FIFA, we are proud to always be looking towards the future, looking at how to innovate, with the specific aim of protecting and nurturing the growth of our game for the generations ahead. This partnership with DAZN aligns exactly with that objective.”
Meanwhile, FIFA has continued to beef up its commercial portfolio for the Club World Cup by bringing in Betano, the sports betting brand owned by Kaizen Gaming, as a regional partner in South America.
The agreement prolongs a relationship between the two after Betano became the governing body’s first gambling sponsor for the 2022 World Cup in Qatar.
The revamped version of the Club World Cup, taking place in the US, will run until July 13.
FIFA has announced several sponsorship deals for the tournament in recent weeks, with the likes of Airbnb, Saudi Arabia’s Public Investment Fund (PIF), Qatar Airways and Lenovo.
Betano has developed a strong presence in soccer across multiple regions in recent years and most recently became the shirt sponsor of Argentinian heavyweights River Plate.
The betting brand also sponsors pan-European club soccer's Europa League and Conference League competitions, and was a partner of the Copa America national teams' tournament in South America last year, and will be again for the 2028 edition of the quadrennial event.
Additional soccer deals for Betano include title sponsorship of the top-tier leagues in Argentina and Brazil and a front-of-shirt agreement with England Aston Villa.
