French soccer’s FFF governing body has announced domestic bank Credit Agricole as the first-ever title sponsor for its men's Coupe de France cup competition.
The three-year deal sees the annual competition renamed the Coupe de France-Credit Agricole (Credit Agricole French Cup) from the 2025-26 season through the 2027-28 campaign.
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FFF president Philippe Diallo said the deal was a “major financial step forward” for the competition and would bring in “well over €10 million,” although the exact figure was not disclosed.
He added: “Along with the senior national team, the Coupe de France is the Federation’s second economic pillar.
“Despite the crisis in football, our sport retains its appeal. This is very positive for the future.”
Credit Agricole has been a major sponsor of the FFF since 1974 and has supported various domestic club competitions organized by the governing body, including the Coupe de France (in a lesser capacity).
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By GlobalDataThe last renewal between the pair came in June 2023, with the five-year deal covering the men’s and women’s national teams, the national Espoirs team, the Coupe de France, the Coupe de France femmes, the U-18 Coupe Gambardella, and e-football, until 2028.
This is the first title sponsorship in the competition’s history, having first launched in 1918. The domestic top-tier league, Ligue 1, has had a title partner since 2022, with online food delivery service Uber Eats sponsoring from 2020 to 2024 and fast food chain McDonald’s having taken over title sponsorship rights at the start of 2024-25.
Domestic broadcast rights to the Coupe de France, meanwhile, are jointly held by pay-TV broadcaster BeIN Sports and public broadcaster France Television in a deal worth around €12 million per season until 2026.
A new broadcast tender for the next cycle of rights is scheduled to launch later this year.
Olivier Gavalda, chief executive of Credit Agricole, added: “The Coupe de France is the only competition that brings together clubs from all regions of France and all statuses.
“Becoming the title partner represents a strong symbol, perfectly aligned with our territorial roots and our deep attachment to the values of amateur football.”
Meanwhile, Credit Agricole renewed its sponsorship of French women’s soccer champions Olympique Lyonnais Féminin last week, extending its partnership that originally started in 2019.
