American Airlines has agreed a multi-year partnership with the US Soccer, making it the official airline of the governing body and its 27 national teams.
As part of the deal, US Soccer and American Airlines will collaborate on “storytelling content” and the provision of exclusive perks for members of the airline’s AAdvantage loyalty program and US Soccer’s Insiders loyalty program.
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Additionally, US Soccer fans will have the chance to win match ball presentations, behind-the-scenes player access, airplane trips for US Soccer Insiders (and AAdvantage members), and premium hospitality experiences at select matches at the title-sponsored US Soccer Insiders Lounge Delivered by American Airlines.
US Soccer Insiders and AAdvantage members will also receive travel incentives and the chance to redeem air miles.
The partnership will also include the sponsorship of a digital content series that will showcase US Soccer fans and players through behind-the-scenes content, set to be broadcast across US Soccer’s social media throughout the year.
Also included in the deal will be in-stadium takeovers and activations at US Soccer’s flagship matches, including an activation focused on community impact at a title match.
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By GlobalDataLast month, American Airlines was also added to the ranks of commercial partners for men's soccer's 2026 FIFA World Cup, to be held across Mexico, the US, and Canada.
The brand comes in as the tournament's North American airline supplier as part of a regional sponsorship. Qatar Airways, meanwhile, holds exclusive international flight rights as part of its partnership with FIFA in place through the 2030 World Cup.
American Airlines is headquartered in the Dallas-Fort Worth region, with Dallas one of the 16 World Cup host cities. Indeed, the airline puts its name to the city's American Airlines Center venue, at which ice hockey's NHL and NBA basketball teams play.
US Soccer has secured several new commercial deals in recent months, including a partnership with major US DIY and home improvement retail chain Home Depot, and a long-term partnership with Bank of America earlier this month.
The federation has also partnered with international health firm Haleon and chemical company Henkel.
US Soccer’s sponsorship portfolio includes brands such as Volkswagen (presenting partner), Nike (kit supplier), Allstate, AT&T, Marriott Bonvoy, Anheuser-Busch, Coca-Cola, Visa, and Ticketmaster.
