UK public-service broadcaster the BBC will continue to show the UK's Queen’s Club Championships tennis tournament after renewing its long-standing rights deal with governing body the Lawn Tennis Association (LTA).
The three-year deal will see the BBC retain its domestic rights to air the grass-court competition across its television, radio, and digital services through 2027.
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The broadcaster’s last rights renewal for the tournament was struck in January 2017 and expired after the 2024 edition.
The upcoming 2025 edition of the tournament, known commercially as the HSBC Championships, will feature women for the first time in over 50 years, with a WTA tournament scheduled to take place before the men’s ATP.
The events will run back-to-back, with an overall two-week stretch of top-tier tennis between June 7 and 22.
Banking giant HSBC struck a four-year deal to become the title sponsor of the tournament through the 2028 edition in January. It replaces online car seller Cinch, which held the designation from 2021 to 2024.
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By GlobalDataThe London tournament serves as a warm-up event ahead of the flagship Wimbledon grand slam and will see British number one Katie Boulter and former US Open winner Emma Raducanu competing in the women’s event. Former Wimbledon champion Carlos Alcaraz, meanwhile, will play in the men’s tournament.
The deal also includes domestic rights to show other LTA events – the Eastbourne Open and Nottingham Open – in the run-up to the Wimbledon Championships, which will also be aired by the BBC from June 30.
Chris Pollard, LTA managing director of commercial and operations, said: “The LTA is committed to opening up tennis to the largest possible audience across Britain, and the BBC plays a vital role in helping us achieve this.”
The renewed rights deal comes shortly after the LTA announced the 2024 edition of Wimbledon generated a record surplus for the sport in the UK, with tournament organizers able to pass on £49.8 million ($66 million) to the LTA last year.
The latest annual report also revealed that a total of 225 million hours of Wimbledon action were watched in the UK via the BBC’s coverage.
In terms of the LTA’s recent commercial activity, the governing body landed a five-year partnership with soft drinks brand Schwepps covering all LTA grass-court tournaments and a three-year deal with international insurance group Howden, as well as a renewal of its sponsorship with Japanese luxury car brand Lexus.
