DAZN, the international sports streaming platform, has expanded its offering after launching a new stats engine to provide users with in-depth insights and real-time scores.
The Scores service covers soccer matches globally and will allow DAZN’s registered users to follow their preferred clubs and competitions, access detailed statistics, and receive real-time match alerts for more than 1,000 competitions.
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Users will also be given access to data, including line ups and previous performance, as well as in-depth analysis on possession, attack, defense, and passing statistics.
DAZN said the service will be available globally and in multiple languages on its platform as it looks to increase user engagement and retention through its ecosystem of content, products, services.
DAZN Bet, the company’s online sports betting and igaming offering, will remain a separate product for users.
DAZN Group chief executive Shay Segev said: “The launch of Scores is an important part of achieving DAZN’s vision of building the ultimate sports entertainment platform.
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By GlobalData“By offering this product to all registered users for free, DAZN is increasing fans’ access to sport, while creating greater opportunities to drive sports fans’ engagement with the platform. Scores is a strategic addition to DAZN’s ecosystem of content, products, and services.
“It will provide users with an enriched entertainment experience and increase the discoverability of DAZN’s entire offering, while boosting loyalty, frequency, and retention.”
DAZN has been looking to diversify its service as it attempts to claw back some of the enormous rights fees it has paid out to dominate the sports streaming market.
The company launched DAZN Bet in August 2022 – a year after hiring Segev, the former chief executive of Entain, the parent company of betting services Ladbrokes and bwin.
While its betting and igaming offering is yet to take off, the platform’s vast portfolio of rights has made it one of the largest privately owned companies in the world. Backed by billionaire Len Blavatnik, DAZN streamed over 90,000 live events in 2024 across more than 200 markets.
However, the latest company filings showed yet another hefty loss for the calendar year 2023 despite Blavatnik’s continued investment, with DAZN posting a pre-tax loss of $1.43 billion (up from the loss of $1.2 billion in 2022) despite a growth in revenue year-on-year from $2.19 billion to $2.86 billion.
Rights costs for DAZN in 2023 amounted to $3.1 billion, up by 32% ($757 million) on the $2.4 billion it paid across 2022.
The service still has $9.4 billion in sports rights fees it has committed to pay across the coming years.
Its struggle, however, is competing against diversified media businesses that offer entertainment such as film and TV along with other benefits alongside their sports programming, whereas DAZN, solely sports-focused, charges a similar if not larger fee for what is a less expansive offering.
In February, the streamer announced it had secured much-needed investment from SURJ Sports Investments, the sports arm of Saudi Arabia’s Public Investment Fund sovereign wealth investment vehicle.
Under that deal, reported to be worth $1 billion in exchange for a 10% stake in the business, SURJ’s investment saw the creation of a media joint venture, DAZN MENA, centered around the Middle East and North Africa region.
The company recently acquired Australian pay-TV firm Foxtel for $2.2 billion and agreed an exclusive, global deal to air the upcoming FIFA Club World Cup, which it will show for free.
