South America’s Conmebol soccer governing body has extended its partnership with sport and media heavyweight agency IMG and its FC Diez Media arm through 2030.
FC Diez Media will continue to manage the media rights, sponsorship, and overall commercial rights for Conmebol’s slate of continental club competitions for the 2027-2030 period.
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This deal covers all Conbemol club competitions, including the men’s elite Copa Libertadores, secondary Copa Sudamericana, the annual Recopa super cup, the women’s Copa Libertadores Femenina, the youth category U-20 Libertadores, and tournaments in other disciplines such as the Libertadores’ of beach soccer, futsal, and esports.
FC Diez Media was formed in 2018 as a joint venture between IMG and digital sports media group Perform (it took 100% control in 2020) after IMG secured a wide array of Conembol rights in 2017 to cover the 2019-22 cycle.
IMG retained those same rights for the current 2023-2026 period, and now again from 2027-2030 in this latest renewal.
The initial partnership between the two was reportedly worth as much as $1.4 billion, and that could have increased further after two successful rights cycles.
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By GlobalDataConmebol claims that IMG has overseen a growth in revenue generated from the club competitions of 43% from its first cycle to its second, owing not just to the number of media rights deals it has agreed to in that time but also the attraction of new major sponsors such as Coca-Cola, a deal GlobalData Sport analysts estimate to be worth $10 million per year.
Speaking on the renewed deal, Conmebol commercial director Juan Emilio Roa stated: “The association with IMG has been a success for the growth of South American football. The results are visible, with alliances with world-renowned brands and record numbers in reach and audience.”
FC Diez Media general manager Diego Alfieri added: “Momentum for Conmebol’s club competitions has never been stronger, following another record-breaking year across distribution, sponsorship, and digital, and going into this year’s Conmebol Libertadores 65th anniversary celebrations.
“We will continue working hand-in-hand with our partners at Conmebol to build upon this success and drive even more growth for South America’s iconic competitions.”
Most recently, FC Diez Media aided Conmebol in selling a portion of the rights to the Libertadores, Copa Sudamericana, and Recopa in Brazil to CazeTV, the Brazilian sports streaming platform run by the LiveMode agency alongside streamer Casimiro Miguel.
The deal will see CazeTV create a live program in a reactionary format, in which presenters will showcase (and comment on) clips of all the decisive moments from each game across those competitions, with a delay of only three minutes after they take place in real-time. There will then be full highlights from each match after the final whistle.
This adds to an existing tie-up between the two parties around the Copa Libertadores Femenina.
The 2025 Copa Libertadores began on February 4 with the first stage of qualifying, with the group stage to then take place across April and May, while the knockout rounds will run through to the final in late November.
Conmebol has said the tie-up highlights its “search for innovative ways to reach young audiences through new technologies and communication methods.”
