Turkish soccer giants Galatasaray have brought on board data center service provider NGN as a new partner, with the brand taking an untapped slice of the team’s sponsorship inventory.
NGN becomes the Super Lig side’s official sock sponsor, in a deal that the club has said will be worth 15 million Turkish lira ($421,000) over the remainder of 2024-25.
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The sock sponsorship category has not been explored by the Turkish heavyweights before.
Galatasaray currently sit top of the 20-team Super Lig, after 19 games.
Other major club sponsors include kit supplier Puma and front-of-shirt sponsor Sixt.
Last month, the Istanbul giants unveiled a deal with Cypriot construction company Alpcans.
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By GlobalData
