Quokka Sports To Provide Content to Yahoo! Sports Outdoors
SAN FRANCISCO, CALIF – Quokka Sports, Inc. (Nasdaq: QKKA), a leading provider of sports entertainment for the digital world, today announced an agreement with Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet communications, commerce and media company, to provide adventure content on Yahoo! Sports Outdoors (http://outdoorsports.yahoo.com).
Launched April 3, Yahoo! Sports Outdoors, an expansion of Yahoo! Sports (http://sports.yahoo.com), provides extensive outdoors content and information for both the casual and hard-core outdoors enthusiast. Quokka will provide its signature immersive coverage to Yahoo! users, extending the reach and brand recognition of the Quokka Sports Network. This agreement extends Quokka’s existing relationship with Yahoo! that began earlier this year with a content relationship with Yahoo! UK.
As a provider on Yahoo! Sports Outdoors, Quokka Sports will syndicate adventure content to Yahoo! consumers, who will also have access to www.quokka.com. Past Quokka Sports adventure productions have included the National Geographic Climbing Cameroon expedition; First Ascent: Expedition to China’s Unclimbed Karakoram; the Great Trango Tower climbing expedition and the Marathon des Sables, a footrace across the Moroccan desert. This spring Quokka Sports is featuring climbing coverage of a number of expeditions on Mt. Everest.
‘Our relationship with Yahoo! Sports Outdoors offers Yahoo! users the best in adventure coverage while growing our audience reach and creating greater exposure for our branded content,’ said Marc Sondheimer, manager of media distribution and broadband, Quokka Sports. ‘The combination of the unmatched reach of Yahoo! with our trademark digital sports entertainment will be welcome news to adventure fans everywhere.’
‘We are pleased Quokka Sports will be providing content to Yahoo! Sports Outdoors,’ said Susan Nesbitt, producer of Yahoo! Sports Outdoors, Yahoo! Inc. ‘As a natural extension of the parent sports property, Yahoo! Sports Outdoors provides a global platform for Quokka’s adventure content, ultimately providing users with compelling, high-quality outdoors information.’
About Quokka Sports
Quokka Sports, a leading provider of sports entertainment for the digital world, creates complete interactive sports experiences that fulfill the passions of sports enthusiasts worldwide. Quokka Sports leverages digital technology to offer rich, immersive presentations that include live event coverage, news and information, audio and text dispatches from athletes, games, community forums, and premium shopping. The Quokka Sports Network (Quokka.com) is comprised of several sport verticals that feature some of the world’s premier sporting properties. These include Sailing (americascup.org, btchallenge.com), Motor Racing (cart.com, motograndprix.com), Action Sports (mountainzone.com coverage of skiing, climbing, hiking, snowboarding, adventure racing and mountain biking), and year-round coverage of 35 Olympic sports through NBCOlympics.com. Quokka Sports develops its content for a broad range of digital platforms from narrowband and broadband internet to wireless and converged devices. Quokka Sports’ innovative sports entertainment productions are enabled by Quokka Performance Team members Compaq Computer Corporation, Computer Associates International, Inc. and Intel Corporation. Quokka Sports has offices in San Francisco, London, New York, Seattle, Detroit, Chicago, Washington D.C. and San Diego.
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Contact: Rachel Chaplin, OutCast Communications, (415) 392-8282 rachel@outcastcom.com