The Rugby Australia (RA) governing body has agreed a new partnership with Dove Men+Care, the male personal care brand, through the end of 2027.
Under the four-year deal, the Unilever-owned brand becomes an official partner and supporter of the men’s national team (the Wallabies).
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The agreement sees the two parties reunite, as Dove Men+Care previously sponsored Australian Rugby from 2014 to 2019.
The new long-term tie-up will see Dove Men+Care partner with the Wallabies through a significant period for Australian rugby, with the nation set to host both a British & Irish Lions Tour in 2025 and a men's Rugby World Cup in 2027.
RA has announced several commercial deals this month, extending with the IHG Hotels & Resorts chain and confectionery brand Cadbury.
The organization also recently renewed its partnership with insurance company Gallagher and appointed global sports-focused e-commerce, apparel, and merchandising giant Fanatics as the official exclusive provider and operator of its online store.
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By GlobalDataThe Wallabies have just completed a 2-0 series win at home to Wales.
